Sip&Share
2024
SOCIAL DESIGN
The campaign focuses on connecting old and young people through a chat over a cup of tea and skill sharing. There is a reward involved for both groups, and this was the primary focus. The campaigns rollout involved using social media and ad-shells to connect with the target audience.
The colours used in this campaign are relaxed yet eye-catching. The photography aims to be upbeat and showcase the main message of the campaign. This visual approach allows both age groups to engage with the campaign.
Instagram posts allowed users to travel from an instagram post to a sign-up page on the Sip&Share website. Users can sign up for organised meet ups where they can connect and engage with the others.
